Some words from our founder Gabriella Elio
nominated for 'Mascara of the year' award days before it hit the market. We learned very quickly that this mascara had a solid fan base already before launch after being reviewed by the most prestigious beauty editors. All the requests and positive feedback have been incredible from day one. I must say I never experienced anything like this during my 19 years in the beauty industry. All the organic love our customers share on social media for this mascara is incredible.
Thank you Daisy Beauty for the award. And thank you to all the picky beauty nerds and beauty editors out there involved in this award. It's the most prestigious beauty award you can win in Scandinavia. This means the world to us. I still need to pinch myself to realise that this just happened. And omg! I still can't believe we won against giants like Dior "Dior show overcurl mascara" and Huda Beauty "Legit lashes". I could've never dreamed about this in a million years."
Thank you, thank you, thank you to all our Sweed babes!